Who said quitting is bad, quitting is one of the best things you can do to become successful. “Winners quit all the time, they just quit the right stuff at the right time”[i].
Now one must understand the difference between Strategic Quitting vs Giving Up because things got hard.
Strategic quitting is when you factor in all the choices and even after you keep putting in the effort for a long time, the results don’t start to reap. You realise that if you were to put the same efforts elsewhere the results would be better. This isn’t a dip in results but a long slump and there seems to be no breakthrough in future too.
Example: You keep pursuing a job because you think it would be more lucrative, while waiting for a promotion. But if you quit that job for another job or starting a business, it would have been a lot more lucrative for you.
On the other hand Giving Up is when you get lazy or you get jealous of other people’s success and you think it’s the new best thing.
Quitting isn’t an easy task, a lot of factors come into play like Sunk Costs, regrets, starting from 0 all over again.
Like Seth Godin always says that if you can’t be the best at something, you shouldn’t do it.