The Endowment Effect is a psychological effect when a person overvalues an object or service because they own them.
They tend to develop an emotional attachment to the item and are not willing to give it up even when all rational decisions would say otherwise
Month: March 2022
Our brain works in a lot more complicated ways than what we can imagine. The brain will try to use shortcuts and preprocessed information to make our decision as fast as it can.
It may be the routes you take when walking towards your home or when you have to recognize a brand just by seeing its colors.